DOmore
Conceptual project: Brand stationery
The appeal
The appeal “DOmore” is used in each part of the corporate communication with the main purpose of recovering donations. The card “Thank you for your donation” is predicted to serve also as a business card. The contact information is on the back side of the card.
Childish illustrations – еmotional weaponry
For the identity elements, I decided to use some childish illustrations which should bring moral pressure to bear on the people who can support the cause.
